For many complex organizations, innovation management processes can help drive value creation. At multinational pharmaceutical and biotechnology company GSK, Julia Pence—head of portfolio and value enablement—is leading just such an endeavor. In this episode, Ms. Pence offers great insight into how and why such a process can create transformational value for an organization—as well as the risk that can arise when no formalized process exists. Her perspective is highly relevant for fellow executives seeking to design and implement an innovation process that creates real value within their respective organizations.