Webasto's Transformative Turnaround with Brad Ring, CEO, Webasto Americas Artwork

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Insigniam B.I.T.s

Webasto's Transformative Turnaround with Brad Ring, CEO, Webasto Americas

January 19, 2025 • Insigniam

In 2021, automotive supplier Webasto Americas hit a bump in the road when supply chain woes and quality control issues impacted their launch of an innovative roof program with a major automaker. That is, until Brad Ring—an industry leader with a reputation for driving results—took the wheel.

Fast forward to 2024, and Webasto is roaring back. With bold leadership, streamlined operations, and a culture reboot, the company is reclaiming its edge and steering toward growth.

How did they pull it off? Dive into the transformation journey as Mr. Ring reveals his strategies for turning challenges into opportunities and shares his vision for the future of mobility.