Creating a Growth Focused Playbook for AI: Ettienne Brandt, EVP, Commercial, Frontier Communications

Many enterprises view artificial intelligence as a cost-cutting tool to unlock greater efficiencies. But, can it be a revenue driver, especially in the ultra-competitive telecom industry?

To answer that question, we're joined by Ettienne Brandt, Executive Vice President of Commercial at Frontier Communications, who has over 20 years of experience in the telecommunications industry across cable, fiber and wireless providers.

Mr. Brandt’s leadership journey and strategic vision have been nothing short of transformative, especially in redefining the role of artificial intelligence in Frontier’s business operations. Traditionally seen as a cost-cutting tool, Mr. Brandt and Frontier saw AI’s true potential as a driver of revenue and productivity—a perspective that has revolutionized Frontier’s approach and success. 

Joining Frontier during a pivotal moment as the company emerged from Chapter 11 bankruptcy, Mr. Brandt shares his insight on how AI has bolstered transparency and efficiency, breaking down silos between sales and project management. This approach didn’t just streamline operations; it halved post-sale cancellations and reinforced Frontier’s position as a leader in customer-centric innovation.