The Power of Hyper-Personalization featuring Rita Khan, Chief Consumer Officer, Optum

In today’s AI-driven world, customer engagement has undergone a fundamental shift. Hyper-personalization—powered by real-time analytics, machine learning, and predictive intelligence—has moved from a competitive advantage to a business necessity.

In this episode, we sit down with Rita Khan, Chief Consumer Officer at Optum, to explore how hyper-personalization is reshaping consumer experiences, particularly in healthcare. Leading innovative strategies at Optum, Ms. Khan is dedicated to improving healthcare experiences, outcomes, and costs. With leadership experience at Mayo Clinic and Best Buy, she brings a unique, cross-industry perspective on why customer centricity is no longer optional—it’s essential.