Gen Alpha Is Coming—Is Your Business Ready? An Interview with Maria Vallis, CEO, Hypothesis Group

As we speak, senior executives around the world are anticipating game-changing impacts from Gen Alpha and Gen Z as they flex their multi-trillion-dollar buying power in the years ahead. But are companies and executives truly ready for these rising generations to disrupt their executive agendas—and what should they be doing now to stay ahead? To help unpack that, we're joined by Maria Vallis, CEO of Hypothesis Group, a strategic insights and market research firm that helps brands decode consumer behavior through data analysis, qualitative research, and trend forecasting. Ms. Vallis is an expert in research-driven consulting with a deep focus on brand and communication development.